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Our journey with Tyde Digital has provided us with the opportunity to engage with numerous business owners, CEOs, and directors. Throughout these interactions, we have gained valuable insights into their perspectives on digital transformation.

Everyone has shared unique feedback regarding what they perceive digital transformation to be, its significance to their companies, the areas where they have encountered challenges, and the factors influencing their decisions to invest or abstain from it.

A common theme that stood out to us was that digital transformation is often interpreted as a disruptive exercise. A misconception that it requires a complete overhaul of existing systems and processes. However, based on our experience working with a range of businesses of different sizes, we were able to reveal that optimization can often be a smarter, more efficient approach to achieving digital transformation goals.

But first, where did this disruptive perception of digital transformation come from?

This push for radical change has been heavily influenced by the hype surrounding emerging technologies and the success stories of other businesses adopting them.  Additionally, consultants and solution providers have sometimes offered standardized “industry best practice” approaches that didn’t adequately consider the unique characteristics and challenges of individual businesses – forcing these businesses to believe that starting from scratch is easier to achieve results.

Here’s a few reasons why this theory of digital transformation remains:

  Misinterpretation of terminology
The term “digital transformation” can be misleading, suggesting an all-encompassing change is necessary to achieve the benefits. It also gives the impression of high costs & time investments.

  Fear of disruption
Digital transformation broadly implies a fundamental shift in how businesses operate, embrace new technologies, and reimagine This can create a fear of disruption, causing some organizations to believe that they will have to make a trade-off between their day-to-day operations and delivering a transformation project.

  Technology hype
The rapid advancement of technology can create a perception that businesses need to adopt the latest trends and tools immediately. This pressure can contribute to the belief that a complete overhaul is required, and rash changes are made without critical evaluation, solution design or establishing a method to measure ROI.

  Industry trends and success stories
Success stories of businesses (often shared by consultants) that have undergone significant digital transformations can influence the perception that a complete overhaul is the norm. This may work for companies with dedicated teams & large budgets, but for most companies this approach is unrealistic.

  Lack of awareness and understanding
Some businesses may have limited understanding of their current state, as well as minimal knowledge around what digital transformation is and its potential. Without comprehension of options, it often results in full scale change or no action at all.

It is important to note that while complete overhauls may be necessary in certain cases, such as outdated legacy systems, the reality is that digital transformation strategies should be tailored to each business’s unique needs.

So, what do we mean by optimisation?

Rather than undergoing a complete overhaul or implementing brand-new solutions, optimization is all about fine-tuning existing tech and processes to better align with business goals and objectives.

This involves finding areas for improvement, streamlining workflows, eliminating bottlenecks and automating manual tasks.

By optimizing existing digital infrastructure and resources, businesses can reduce costs, increase productivity, and drive growth without the need for disruptive changes or massive investments in new technologies. Optimization acknowledges the value of leveraging the foundation already in place and finding ways to make it work better for the organization.

What are the benefits of optimisation in digital transformation


Rather than embarking on a complete technological upheaval, optimization allows businesses to fully leverage their existing systems and processes to achieve digital transformation objectives. By making targeted improvements and enhancements, organizations can attain desired outcomes without incurring substantial costs associated with complete overhauls.

Minimized disruption

Opting for optimization instead of a full-scale overhaul can minimize disruptions to day-to-day operations. A gradual transformation approach enables businesses to introduce changes incrementally, ensuring smoother transitions and mitigating the risks of downtime or operational interruptions.

Faster time-to-value

Optimization enables businesses to achieve value more quickly than with a complete overhaul. By focusing on targeted improvements, organizations can start realizing benefits sooner, providing an accelerated path to digital transformation success. Incremental enhancements allow for faster time-to-value and increased agility, enabling businesses to respond promptly to changing market dynamics.

Maximizing existing investments

Optimization is centered around extracting maximum value from current technology investments. Rather than discarding existing systems and starting from scratch, optimization leverages data-driven insights and targeted enhancements to optimize operations, maximize the return on investment, and extend the lifespan of existing technologies.

So if optimisation is the way to go, where do you start?

1. Assess and understand – begin by conducting a comprehensive assessment of your current systems, processes, and technology. Speak to your people, outside of the boardroom and ask for a detailed, first-hand account of where inefficiencies lie, what’s working and what’s not working – and why? In this step you should be able to identify specific areas of your business that can be optimised and re-wired based on your goals.

2. Define clear objectives – Clearly define your digital transformation objectives, ensuring they align with your business’s unique needs and long-term vision. Don’t forget to gather key stakeholders and include them in the journey – everyone in your business should be aligned on what needs to be done, why it needs to be done and what results are to be expected. By setting specific goals, you can ensure that your optimization efforts are purpose-driven, contributing directly to your desired outcomes.

3. Prioritize impactful areas – Prioritize the areas that will deliver the most significant impact when optimized. What are the quick-wins? What can be actioned NOW that will have the most impact on the other areas that need to be improved. Perhaps it is your technology or a specific process that leads to that technology.

4. Data-informed decision making – Embrace the power of data analytics and insights to drive informed decision-making. Utilize data to identify areas for optimization, uncover hidden opportunities, and make data-driven decisions that lead to impactful transformations.

5. Flexibility and adaptability – Recognize that optimization is an ongoing process. Stay agile and adaptive, continuously refining and optimizing your operations to keep pace with evolving market trends and emerging technologies. Embrace a mindset of continuous improvement and iterate on your optimization strategies as needed


Tyde Digital strongly believes each business is unique. By focusing on optimization, we can help you achieve digital transformation success without disruption, while keeping your operations finely tuned for future growth and success.

Our approach allows you to leverage your existing tech investments and make incremental improvements that align with your objectives. We phase our delivery to ensure you can measure the return on investment for all initiatives.

Book your free discovery call today to find out more.