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We don’t just advise - we deliver. At Tyde, we take full accountability for outcomes, combining deep industry know-how with tailored solutions that generate real, measurable impact.
We care about the success of your business and our commitment is to ensure you to stay ahead in an ever-evolving market.
"To be the trusted leader in business transformation, recognized for our innovative approach, exceptional client service, and commitment to creating sustainable success in the digital age."
"To empower businesses with transformative solutions that make a difference”
When it comes to transformation, most businesses face a choice: try to rely on internal teams who are juggling competing priorities, or instead bring in traditional external consultancies with outdated processes and sky-high fees. Experience shows neither path guarantees meaningful change and results.
At Tyde, we offer a third, better way.
We combine deep transformation expertise, industry experience, agile resourcing, and a laser focus on outcomes — without the overhead, politics or bias. Below, see how our approach stacks up against the usual options.
Tyde Digital is technology-agnostic and delivers tailored, future-proof solutions, unlike legacy consultancies that push vendor-driven or outdated technologies. We offer real-time, actionable insights and end-to-end implementation, ensuring your transformation is executed exactly as needed, without the risk of scope creep or fragmentation.
Tyde
At Tyde Digital, your business goals are our top priority. We take a client-first approach, aligning our success directly with yours, ensuring every step we take serves your long-term vision.
External
Traditional consultants often come with rigid "Copy & Paste" solutions or agendas that prioritize their offerings over your unique needs.
Tyde
Tyde Digital is entirely technology-agnostic. We focus on maximizing the investments you’ve already made, and if new technology is required, we’ll recommend only what’s most commercially and technically suitable for your business.
External
Legacy consultancies or frequently push specific software or technology solutions—sometimes because they have partnerships or agreements with vendors.
Tyde
Tyde Digital offers end-to-end transformation—from strategy development to full implementation. We don't just tell you what to do; we work alongside you to get it done.
Fixed fee, committed to driving business value.
External
Legacy consultants often stop at giving high-level advice and leaving execution to your internal team, or implementation "specialists"
Time re-measurable with no commitment to your business results.
Tyde
Tyde Digital delivers rapid, measurable ROI with quick turnaround projects that provide immediate value. This means that instead of waiting months or even years, your investment starts working for you right away, often self-funding future initiatives.
External
Traditional consultancies often engage in long-term, high-cost contracts that can take years to show returns, if at all.
Selling you a Ferrari when you really need a Ford
Discover how we’ve helped businesses like yours with both full business transformation and focused critical improvement projects.
View Case StudiesAfter helping our clients overcome the common pitfalls of internal-only change, we apply a proven transformation model that puts your goals at the centre.
Our approach is built on shared value — when you succeed, we succeed. By focusing on what matters most at each stage, we help you move from strategy to delivery without getting lost in complexity.
We analyse where you are today and define where you want to be. Your team is engaged throughout, to determine the best way to get you there.
This phase ensures comprehension and alignment before making any long-term investments.
We take accountability of delivery whilst you focus on your day-to-day operations. We phase the delivery based on your priorities.
We provide the exact resources needed to optimise your people, processes technology and data.
We provide the expertise needed to ensure you leverage the investment made in your transformation.
We manage your data pipeline ensuring real-time insights are credible and driving business decisions and identifying opportunities for continuous improvement.
Our framework ensures equal focus across five interconnected pillars
Because true, lasting impact only happens when they work together — not in isolation. Each pillar strengthens the others, creating a foundation that supports real change and sustainable growth.
With two decades of experience across energy and technology, Martyn Cowie has built a career at the intersection of operations, commercial strategy, and digital innovation.
Starting with Vetco Gray (later GE) in Scotland in 2005 and moving to the Middle East in 2013, Martyn has led transformation across both mature and emerging markets. An MBA graduate from Hult International Business School, he now channels his experience into helping clients unlock measurable value through their investments in technology.
With over a decade of cross-sector experience, Malik Mahamoor has led transformation projects that deliver real operational improvement.
Starting his career in financial analysis before moving into operational leadership, Malik understands how to balance strategy with execution. His ability to align people, process, and technology makes him a trusted partner for clients navigating complex change. Malik is an associate member of the Chartered Institute of Management Accountants (ACMA, CGMA).
Contact us to see how Tyde can empower your business with innovative solutions.
Schedule a call