Our Framework

Digital transformation does not have to mean a complete overhaul.

You can optimise what you have.
The Tyde Framework has been designed to take organizations on this journey, encompassing what we believe are the key pillars of digital transformation; People, Process, Technology, Data and Culture, focusing on all pillars with equal importance, and emphasizing the co-dependance between them to ensure successful implementation.


People are fundamentally at the heart of any organization.

This refers to establishing clear role definitions, finding the right talent, empowering team members, aligning the organization on shared values/goals and identifying and implementing effective growth/support initiatives to empower every employee to focus on value creation in line with the organizational strategy.


Processes refer to how the organization operates, answering the ‘what, why, who,when, where’ of each step on a granular level, connecting people and technology.

This involves removing redundant steps, automating where applicable, ensuring that every task is deliberate and everyone is accountable, clearly communicating the value of each step and areas of impact across the organization (context driven) and implementing the right checks and balances to facilitate sustainable growth.


Technology is an important aspect of any organization, but is often misconstrued to be the only aspect.

Technology provides the tools that the people can use to implement the process. It also helps automate some parts of the process. Although it’s tempting to get attracted to shiny new tools, organizations need to ensure that the technology fits into the organization to achieve clear and measurable (cost/time) objectives


Data refers to all data generated internally or externally.

Data is the unifier, used to provide insight on the pulse of the organization. From data entry at all levels, to data extracted from market sources, implementing a robust data pipeline architecture for data governance and a single source of truth is crucial to making data meaningful at all levels of an organization.


A data-driven culture is about making decisions based on insights generated using data. It’s about leaving behind the traditional decision-making approach based on assumptions and gut feelings and encouraging data usage across every department’s day-to-day activities and tasks.

A data driven culture is a journey of continuous improvement, and can only be effective with focus to People, Process, Technology and Data, and ongoing feedback and improvement initiatives on all these pillars in line with the business objectives, market conditions and advancements in technology.