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While it’s critical for companies to stay competitive in today’s landscape, it’s important to note that 70% of initiatives fail to meet the planned desired outcomes. Don’t let your company fall into that category.

Another day, another buzz word in the world of business.

Do buzzwords like “digital transformation” keep you up at night? We get it. It seems like everyone is throwing these terms around, but what do they actually mean? At Tyde, we’re here to cut through the technical jargon and speak your language.

We take a partnership approach to guide you through the maze of digital transformation, starting with the basics of what it actually means. Don’t let the fear of being left behind keep you up at night. Let us show you how we can help you make sense of it all. In this article, we’re going to dive into the phrase known as ‘digital transformation strategy’, and explain what it really means for your business.

So, let’s cut through the noise and get to the heart of the matter.

What is digital transformation?

Digital transformation is the process of integrating technology to fundamentally enhance the way a business operates. It’s not just about adding a few new gadgets or implementing a flashy software program. It’s about applying a growth mindset and reimagining the way a company approaches its work by leveraging technology to drive new efficiencies and value.

In the oil and gas industry, digital transformation, to many, means embracing innovations like predictive maintenance, artificial intelligence, and remote operations. For example, imagine using IoT sensors to monitor equipment performance in real-time, allowing for predictive maintenance and reducing downtime. Or using AI to optimize drilling operations, reducing costs and improving safety.

But the reality is, it starts with truely leveraging the investment you’ve already made and the data your business captures to optimize processes and performance. Then you are ready to identify where things like AI & IoT can move the needle.

Companies are spending 100’s of thousands a year on softwares that are not being adopted by their people and ultimately failing to add the value they were intended to when onboarded.

By embracing this first stage of digital transformation, oil and gas companies can gain a competitive edge, reduce costs, and improve safety and sustainability. Then it’s time to grab hold of digital 4.0 and harness its power to revolutionize the business.

Why do you need a strategy?

Digital transformation is a massive undertaking, and without a solid strategy it’s easy to get lost in the chaos. That’s why the strategy part is so important. It’s the blueprint for the entire project. It sets out the goals, timelines, and resources needed to make the transformation a success. And of course what ROI you are expecting to achieve.

In the oil and gas industry, digital transformation can mean the difference between staying competitive and being left behind. Companies are turning to digital solutions to improve everything from exploration and drilling to project management and supply chain management. But without a clear strategy, it’s easy to waste time and money on the wrong initiatives.

A well-designed strategy ensures that everyone in the organization is on the same page and working towards the same goals. It provides a roadmap for the project, outlining what needs to be done, when it needs to be done, and who is responsible for it. This helps to keep everyone focused and accountable, which is crucial for success.

In short, digital transformation strategy is the foundation for a successful transformation. It sets the direction for the project, ensures everyone is working towards the same goals, and helps to keep the project on track. Without it, the project is likely to fail. So if you’re embarking on a digital transformation journey, make sure you have a solid strategy in place.

How to start digital transformation for your business?

Ready to take the leap into digital transformation but not sure where to start? Don’t worry, you’re not alone. The good news is that you don’t need to have a fully-formed strategy right from the get-go. In fact, taking the time to understand your current processes, pain points, and goals is a crucial first step.

Start by calling Tyde Digital. Just kidding. (We’re not kidding).

But, seriously – start by asking yourself and your team some key questions:

  1. What are your most significant pain points?
  2. What areas could benefit the most from digitization?
  3. What are your top business goals, and how can digital solutions help you achieve them?

Once you have a better understanding of your current state and future aspirations, you can start exploring the various digital tools and technologies available to you.

Remember, digital transformation is not a one-size-fits-all solution. Each company has its unique challenges, opportunities, and priorities. That’s why it’s important to take a thoughtful and strategic approach to your transformation journey. And don’t be afraid to seek guidance and support from experts who can help you navigate this exciting but sometimes overwhelming process.

Why should you speak to Tyde Digital?

To ensure success, it’s crucial to assess your current “as-is” state and have a clear vision of the desired future state aligned with your business objectives. But that’s not all – taking employees on the transformation journey is equally important. By explaining the “why” behind decisions and how it benefits the company, function, and individuals themselves, you can ensure a smoother transition.

At Tyde Digital, we provide a comprehensive blueprint for companies to understand which initiatives add the most value and when to implement them. Our approach ensures minimal disruption to current operations, long-term adoption, and a traceable ROI.

Get ready to transform your business for success! Now, it’s time to call us on +971 58 521 8336 or browse our website for more information.